One of the common issues I have run into with WooCoomerce or Shopify, the two most popular Ecommerce platforms for small businesses, is that reports and analytics leave a lot to be desired. While Shopify has some built in analytics, and WooCommerce has recently released a dashboard plugin, the data they give you access to is underwhelming, to put it mildly.
After trying every WooCommerce add-on I could find and being disappointed, I discovered exactly what I was looking for: Metorik. After signing up for the 30-day free trial, and going through a very simple setup that connects your site’s WooCommerce data to their app, I had a brand new Dashboard and an incredible way to interact with WooCommerce and sales data:
Then I found out that Metorik ALSO works with Shopify, and I was sold.
Metorik provides you with an incredible amount of customization and power right out of the box. I was hoping for a few new types of sales reports to show clients, and what I got was a whole new interface for managing Ecommerce. This improved UI and access to reports and segmenting is a total game changer. Most ecommerce store owners don’t want to spend their time working on technical details, and the WordPress/WooCommerce interface is intimidating to say the least. With Metorik’s dashboard, they can monitor sales in real-time, see all the customer info they need, get automatic email reports, and more.
In less than an hour, you can take a store’s lifetime sales data from WooCommerce or Shopify, create a new dashboard, and find dozens of critical bits of data, areas for improvement and more. It’s even able to integrate with Google Analytics, and can combine this data to calculate Conversion Rates, even if you only have basic Google Analytics installed! (Mind: blown)
So what can you do with Metorik?
- Beautiful Reports – Quickly generate reports for any time period, highlighting important KPIs so you can quickly find the information that matters.
- Detailed Customer Profiles – View summaries of individual customers, their past orders, lifetime value and more.
- Segment Customer Types – Break down your customers by any rule you can think of: number of orders placed, new vs repeat customers, types of orders placed, and more. Using this information you can calculate the lifetime value of specific types of customers, target them with specific campaigns, and more.
- Period Comparisons – See how your sales data this month or year compares to the previous period. You can also see how your stats are trending and forecast future stats.
- Product insights – See which products are your best and worst sellers, and get detailed information on types of product.
- Scheduled summaries – Automated emails that tell you how your store did the last week or month.
- Subscription support – Supports subscription based products, and gives you crucial information about user retention and churn rate.
- Integrations – You can easily integrate the software with Google Analytics and generate conversion rate data, as well as connect it with other valuable tools.
What makes Metorik so much better than regular WooCommerce or Shopify reports?
- Runs in an external app, much smoother and faster than the standard dashboard areas
- Far more detailed reports and data
- Works as a live sales monitoring dashboard
- Let’s you compare any periods of time you want
- Segment users and product data based on rules you create
- Makes it easy to locate KPIs you need to keep an eye on
- Requires no WordPress or Shopify developer knowledge
The first screen you’ll see when you first login to Metorik is a summary of all key metrics for your store, as well as a sales dashboard that lists your most recent customer signups and sales. From here you can monitor recent sales, see your stats for the current period, change the period and compare it to previous periods, and more.
Additionally, this front dashboard is completely customizeable, and you can create and save as many custom dashboards as you want .
You’ll be able to quickly identify and see information about the current time period, such as:
- Net sales
- Number of new customers
- Items sold
- Average order size
- Number of visitors to the site
- Lots more
Detailed Ecommerce Reports
The heart of Metorik comes from its ability to easily generate detailed reports about your store. You can create reports for:
- Revenue – What’s the total value of orders placed during a time period?
- Orders – See reports on orders groups by new vs returning customers, country, state, payment method, day of the week, and more.
- Customers – Number of customers per month, number of new customers, lifetime value of customers, etc.
- Refunds – Detailed information on refunds.
- Sources – How are your customers reaching the site? Break down stats based on organic traffic, referral traffic, social media, and more.
- Devices – How are sales on desktop vs mobile? What about different operating systems?
- Forecast – Generate sales forecasts based on historic data and expected growth of your store.
- Product Comparisons – Detailed reporting on specific products, comparing product categories and types.
Managing Orders, Customers, and Products in Metorik
Besides data and reports, Metorik also provides a better way to manage your orders, customers, and products. You can use the dashboard to see all your order information, detailed reports on individual customers, and data on specific products.
You can use these detailed tabs to see all the info you need for an order, such as customer contact info, shipping details, order process, and more.
Metorik Engage – Automated Emails and Abandoned Cart Emails
As if the dashboard wasn’t valuable enough, Metorik also has an optional addon called Engage, which allows you to automatically send out emails based on specific rules setup in the software. For example:
- Abandoned cart emails – Automatically send a coupon to users that add items to their cart but don’t complete the purchase.
- Customer segment emails – Send a targeted offer or email to all customers who meet specific criteria.
- Time based emails – Send an email or coupon offer to previous customers who haven’t made a purchase in X months.
How Much Does It Cost?
Pricing is based on the number of orders placed on your site per month, and it can be spread across multiple WooCommerce sites. For a small site with less than 100 sales per month, it’s only $20/mo. For bigger sites, it can range from $50-$500/mo, with a discount for purchasing a yearly subscription. But for the amount of value and increased revenue Metorik can provide, it’s well worth the investment. All subscriptions come with a 30 day free trial, so you’re free to try out all the features.
The Bottom Line
WooCommerce is a powerful ecommerce platform, but it lacks a lot of the data and reporting information that you would hope to find in an Ecommerce platform. Metorik more than makes up the difference, it gives you a powerful WcoCommerce Dashboard and all tools you need to not only track your ecommerce sales, but actually grow your site’s revenue and improve your conversion rate.